Start with a range your team can explain.

A new category often becomes complicated before the first order is placed. Too many similar formats create unclear shelf positions, difficult training, and unnecessary inventory decisions.

We organize the opening range around a small number of useful roles: accessible entry, everyday core, feature-led differentiation, and repeat-purchase support. Products are then compared within those roles rather than across one long undifferentiated list.

Plan the first range and the next expansion.

The result is a manageable launch structure with defined price and format tiers. It also creates a clearer path for future additions, allowing the assortment to grow without losing the logic established at launch.